Unlock the future
of video experiences
Why is your audience still passively watching content, without real interaction?
All over the world mobile screens have become the preferred (and sometimes the only) way to experience video. At the same time, mobile video experiences have changed very little. Compared to any other media experience on a smartphone it feels like we’re back in the 80s and 90s operating a VHS player.
Today one director presents his or her creative expression and composition of the content to an audience. The audience is passively receiving the presentation - with no way to creatively interact with- and or control their experience.

We see this as a great challenge that we can help solve.
We want to make the future of mobile video interactive, creative, insightful and augmented by the end-user and contextual data
- in real time, at the point of experience.
So, why is video still a one-way passive channel? Why is your audience still passively watching content, without real interaction?
The reason for why end-users are still stuck with a VHS-like video experience is complex and mainly due to the history of video.

Looking back to when video was first played on computers they had little graphics capabilities, and creative video experiences on handheld devices was a futuristic dream.

The past decades we’ve seen billions of dollars invested into making this dream come true.
Today, anyone can in a matter of hours access and learn powerful tools for producing and directing video to a global audience with little less then a smartphone and an editing app.

Content distribution of high definition video is now a commodity. Anyone can these days get access to the services needed to build a Netflix grade video service through Akamai Media Services, Amazon Media Services, Azure Media Services and the alike.
Making great mobile video apps is challenging
Making great mobile apps is hard enough as it is - making immersive mobile video apps are even more challenging, adding unknown dimensions of difficulty for most developers.

Have a look at NBC’s main sports broadcasting app; NBC Sports. NBC invested $20b for only the rights to broadcast the four next Olympic Games.
During the Olympics 2018 their mobile app ratings declined steadily from above 3 stars down to 2 stars. Users report playback failure, player lagging, player crashing and missing features as the main reasons for their 1-star rating.

A big investment like this probably had quite a different goal.
Great Expectations
As mobile media products- and experiences evolve, video is lagging ever more behind. The current state of mobile video technology directly affects and greatly limits what value you can activate from your existing and future video products.

This view on the current state might seem harsh, though any user having tried YouTube, Netflix, Facebook or any other major end-user product containing video, will, and are expecting your product to feel as good.

Then you can start to deliver delight, offer richer experiences and activate new value for you, and your users.
What can we do to help bring video experiences up to date and enable the future?
At Movi we have been working on figuring out what the actual problem is.

“We want to make the future of mobile video interactive, creative, insightful and augmented by the end-user and contextual data - in real time, at the point of experience. “
Our pedigree of real time graphics, game development, artificial intelligence, big data and video distribution gives us interesting perspectives of the challenge as we see it, and what the solution is.

We want to make it super easy for mobile product owners and developers to create exciting, engaging and valuable video products for mobile.